Privacy policy
We are committed to maintaining customer privacy and maintaining the security of any personal data we receive from you. The West Midlands Combined Authority provides the accountable body function for Midlands Connect and is the Data Controller for any personal information.
Full details of the West Midlands Combined Authority privacy policy can be found here.
Visitors may be asked to enter basic personal information. This information on our database is not available for sale and use by third parties. Information may be stored manually / electronically. Personal information collected via the website will be processed in accordance with, and will comply with, the Data Protection Act 1998.
The website will automatically track certain information such as your IP address and browser identification in the course of your use of the website. This information is used only for system administration and for providing statistics to evaluate use of this site.
Information about Midlands Connect's use of cookies
Our website uses cookies to distinguish you from other users. This information helps us to provide you with a good experience when you browse our website and it also allows us to improve our website accordingly.
What is a cookie?
Cookies are small data files which most website operators place on browser settings or hard drives of their user's device, including computer or mobile devices (to include phones or tablet devices). Cookies may gather information about the user's use of the website or enable the website to recognise the user as an existing customer when they return to the website at a later date.
How does Midlands Connect use cookies?
During the course of any visit to Midlands Connect's website, the pages you see, along with a cookie, are downloaded onto your device. Some of the cookies are necessary for the functionality of the website and they are deleted from your device once you close your browser.
Midlands Connect also uses "analytical" cookies. They allow us to recognise and count the number of visitors and to see how visitors move around the website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
Cookie Set |
Cookie Name |
Purpose |
Duration |
Essential site cookies |
CookieControl |
Stores user consent preferences for your website. |
1 year |
Essential site cookies |
ARRAffinity |
When using Microsoft Azure as a hosting platform and enabling load balancing, this cookie ensures that requests from one visitor's browsing session are always handled by the same server in the cluster. |
Session |
Essential site cookies |
ARRAffinitySameSite |
When using Microsoft Azure as a hosting platform and enabling load balancing, this cookie ensures that requests from one visitor's browsing session are always handled by the same server in the cluster. |
Session |
Essential site cookies |
personalisationGroupsNumberOfVisits |
It tracks the number of times a visitor has accessed the site. This information can be used to tailor content specifically for frequent visitors or to show different content to new visitors. |
3 months |
Essential site cookies |
personalisationGroupsNumber- OfVisitsSessionStarted |
It records the start time of a visitor's session. This information can be used to tailor content based on the duration of the session or to identify new sessions. |
Session |
Essential site cookies |
personalisationGroupsPagesViewed |
It records the IDs of the pages a visitor has viewed. This information can be used to personalize content based on the visitor's browsing history. |
3 months |
Essential site cookies |
__cf_bm |
Cloudflare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions. |
30 minutes |
Essential site cookies |
_cfuvid |
The _cfuvid cookie is only set when a site uses this option in a Rate Limiting Rule, and is only used to allow the Cloudflare WAF to distinguish individual users who share the same IP address. |
Session |
Google Analytics |
_utma |
These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. |
|
Analytics |
vuid |
This first party cookie created by Vimeo is used to assign a Vimeo Analytics unique id. |
1 year |
Third Party Cookie
Please note that during your visits to Midlands Connect website you may notice some cookies that are not related to West Midlands ITA or Midlands Connect contractors. When you visit a page with content embedded from, for example, YouTube, you may be presented with cookies from these websites. West Midlands ITA does not control the dissemination of these cookies. You should check the third party websites for more information about these.
How to reject Cookies?
Midlands Connect will not use cookies to collect personal identifiable information about you and we recommend that you allow the use of cookies. However, if you wish to restrict or block the cookies which are set on the West Midlands ITA website, or indeed any other website, you can do this through your browser settings. The Help function within your browser should tell you how.
To opt out of being tracked by Google Analytics across all websites visithttp://tools.google.com/dlpage/gaoptout.
For more information about "cookies" and how to reject them, please see the Interactive Advertising Bureau's website:http://www.allaboutcookies.org.
Questions regarding this privacy policy should be addressed to the Data Protection Officer at West Midlands Combined Authority, 16 Summer Lane, Birmingham B19 3SD.